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Insights

Creators, Influencers & The Attention Economy

September 16, 2024

23 Meta Ads Pitfalls – And How To Avoid Them

September 9, 2024

What’s Next In Paid Media?

September 3, 2024

A Better Way To Think About the 95-5 Rule

August 26, 2024

BFCM Strategy In The 2024 Macro Environment

August 19, 2024

Insights Drive Creative Velocity

August 12, 2024

Agency Red Flags

8 Hard-Learned Advertising Lessons

Marketing On A Budget

The 4 Capabilities Required to Succeed in Paid Media

6 Unconventional Ways to Boost Conversions Rates

Power Laws, Ergodicity & Advertising

5 Ways To Improve Your Google Search Ad Creative

The 4 Horsemen of the Profit Apocolpyse

5 Way Too Early Trends + Lessons From 2024

Landing Page Lessons From Hitch

Who’s Afraid of Little Old SGE?

7 Ways To Make Your Ad Accounts Sparkle

Why More Ads Is A Good Thing

Fact, Fiction & The AI Future

How Should You Evaluate An Ad?

What Does “Better” Really Mean?

Day Trading In Paid Media

The What, Why & How of Self-Scouting

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Sam writes a weekly newsletter covering topics of interest at the intersection of tech, media, digital advertising & commerce. Get a copy of the digital download here!