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Insights

Reporting Needs A Revolution

September 15, 2025

Optimization Outside The Ad Account

September 8, 2025

How Do You Answer the “AI Strategy” Question

September 2, 2025

Capital Allocation In Advertising, Part II

August 25, 2025

Taste Is a Competitive Advantage

August 11, 2025

80% of the Effort Goes to the Creative; 80% of the Impact Is AFTER the Click

An Unconventional Philosophy on Hiring

Unlocking New Audiences

The Mailbag Issue

It’s Time To Prepare For Q4

The 7 Standout Issues From The Digital Download

Creative Context & Optimization

The AI Reality Check

What To Do When Ads Don’t Work

The 10 Marketing Commandments

Google Marketing Live 2025 Recap + Reactions

Marketing Paradoxes

The AI Issue

Unlocking Creative Diversity

What Marketing Needs To Learn From Sales

9 Ways To Engineer Better Behavior

Why Your Meta Ads Aren’t Performing & 5 Proven Ways to Fix Them

Marketing Through The Tariff Storm

Darwinism + Marketing: The Evolutionary Growth Framework

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Sam writes a weekly newsletter covering topics of interest at the intersection of tech, media, digital advertising & commerce. Get a copy of the digital download here!