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Insights

The 4 Horsemen of the Profit Apocolpyse

5 Way Too Early Trends + Lessons From 2024

Landing Page Lessons From Hitch

Who’s Afraid of Little Old SGE?

7 Ways To Make Your Ad Accounts Sparkle

Why More Ads Is A Good Thing

Fact, Fiction & The AI Future

How Should You Evaluate An Ad?

What Does “Better” Really Mean?

Day Trading In Paid Media

The What, Why & How of Self-Scouting

Where Is Paid Search Going… & What Do We Do About It?

11 Lessons You Can Learn From Luxury Brands

Generative AI: Uses, Outlook & Regulation

The RAMP Method For Website Optimization

Best Practices Are (Usually) Bullshit

February 26, 2024

The 7 Components of a Winning Advertising Strategy

February 19, 2024

Risk-Adjusted Returns, Expected Value & Media Buying

February 12, 2024

My Framework For Google & Meta Account Audits

February 5, 2024

The BIC Framework For Conversion Rate Optimization

January 29, 2024

Optimization Beyond Ads

January 22, 2024

Google’s 3P Cookie Deprecation Plan

January 15, 2024

13 Things That’ll Make You A Better Marketer in 2024

January 8, 2024

7 Hidden Features in Google Ads + How To Use Them

December 26, 2023

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