Speaking TopicOptimizing the Post-Conversion Experience
Most marketers are obsessed with the conversion: that magical moment when all of our hard work is validated. It’s a glorious, “home run” moment. But lost in our collective conversion maximizing obsession is what happens after the form is submitted or the sale is complete. For most organizations, the answer is simple: nothing. And for marketers to maximize their potential, this must change. We must stop viewing the conversion as the “home run” and start considering it first base.
Takeaways:
- Discover what data is most predictive of each milestone in the funnel from initial contact to MQL/SQL to close/completed sale
- Build a strategy specific to each milestone
- Uncover the most common mistakes performance marketers make in conversion strategies
- Identify post-conversion KPIs & how to track them