Speaking Topic

Intent-Driven Omnichannel Marketing

Marketers today are faced with a daunting challenge: exceeding the expectations of digitally-savvy consumers (transparency, simplicity, convenience & personalization) in a dynamic environment where the information asymmetry skews in favor of the user – and where a single mis-step can prevent a successful outcome.

Takeaways:

1. Adopting a new, intent-driven framework that allows marketers to understand better the needs/wants/ desires of today’s customers
2. Breaking down internal silos and barriers that impede the adoption of that framework across all platforms, campaigns & tactics
3. Using that framework as a foundation for all campaign optimization moving forward

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