Intent-Driven Omnichannel Marketing
Marketers today are faced with a daunting challenge: exceeding the expectations of digitally-savvy consumers (transparency, simplicity, convenience & personalization) in a dynamic environment where the information asymmetry skews in favor of the user – and where a single mis-step can prevent a successful outcome.
- Adopting a new, intent-driven framework that allows marketers to understand better the needs/wants/ desires of today’s customers
- Breaking down internal silos and barriers that impede the adoption of that framework across all platforms, campaigns & tactics
- Using that framework as a foundation for all campaign optimization moving forward