Moneyball Digital Marketing
This session provides marketers with a framework for measuring and understanding the value created by their efforts, as well as a blueprint for implementing this framework in their organization.
Armed with that blueprint, Sam will then dive into “metrics that matter” – providing participants with examples of well-aligned metrics, as well as proven strategies and real-world examples of how those metrics can be leveraged to uncover hidden value, optimize marketing mix and ultimately produce both bottom-line results and actionable insights through an economic value approach.
- Identify the metrics that matter to their organization
- Align those metrics to business outcomes
- Use these “Moneyball” metrics to identify hidden value and optimize existing marketing mixes
- Quantify the value of their efforts relative to the bottom- line outcomes of their company