Speaking Topic

Moneyball Digital Marketing

This session provides marketers with a framework for measuring and understanding the value created by their efforts, as well as a blueprint for implementing this framework in their organization.

Armed with that blueprint, Sam will then dive into “metrics that matter” – providing participants with examples of well-aligned metrics, as well as proven strategies and real-world examples of how those metrics can be leveraged to uncover hidden value, optimize marketing mix and ultimately produce both bottom-line results and actionable insights through an economic value approach.

Takeaways:

1. Identify the metrics that matter to their organization
2. Align those metrics to business outcomes
3. Use these “Moneyball” metrics to identify hidden value and optimize existing marketing mixes
4. Quantify the value of their efforts relative to the bottom- line outcomes of their company

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