Speaking Topic

Future of Search

Despite the rise in many other forms of digital advertising, search remains the go-to channels for answering your target audience’s most pressing questions. Success in search requires treating search engine results pages (SERPs) as a single entity containing three core components (ads (search + shopping), SERP features, traditional “blue links”), all of which should can be mutually-beneficial. But too often, each of these functions is siloed, preventing a more robust, holistic understanding of your target audience.

Takeaways:

1. What is integrated search & how does it help?
2. How to make the case for integrated search to senior management;
3. 5 Strategies that enable SEO, SEM & Shopping to work together.

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