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Speaking Topic

Digital Marketing, Demystified

Understanding the fundamentals of digital communication is a prerequisite for success in today’s always-on, hyper-connected world. For most companies, digital represents a brave new world, filled with the promise of higher efficiency, greater transparency, and massive bottom-line impact.

However, the reality of digital communications is often vastly different from what’s possible — with thousands of platforms/tools, little transparency and an ever-increasing number of self-proclaimed experts, separating the signal from the noise is challenging for even the most savvy of marketers.

This session aims to demystify digital communication by walking attendees through the fundamentals of the digital landscape and core platforms, then diving into specific, actionable strategies for using those platforms to tell brand stories, shape consumer perceptions and ultimately drive bottom-line outcomes. This will include strategies for aligning your digital communication with the customer journey – from attraction to conversion – in addition to actionable advice for success in today’s fast-paced, interactive environment. He will review common digital communication mistakes and discuss best practices for avoiding them.


  1. Select the digital channels that are right for your business & industry
  2. How to target your key audience(s) on major ad platforms
  3. Align analytics and KPIs with your business goals
  4. Create basic digital campaigns that utilize (2) and (3) above on major ad networks
  5. Bring all of this together & create a successful digital marketing campaign which increases your bottom-line

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