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Digital Lead Generation: Proven Strategies & Tactics

Generating high-quality, cost-effective leads continues to be one of the most important – and most challenging – tasks for marketers. The emergence of digital platforms as a centerpiece of the media landscape has created a number of possibilities for achieving this goal in today’s always-on, hyper-connected world.

Unfortunately, most marketers and business owners lack the knowledge and insights necessary to maximize the impact that digital marketing can have on their organization. Sam’s presentation will provide a thorough review of digital advertising fundamentals, in-depth review of the customer journey – from attraction to conversion – along with actionable lead generation strategies that have proven to be successful in today’s fast-paced, interactive environment. In addition to this, he’ll review best practices for digital lead generation, common solutions to pesky tracking/data integrity issues, and common pitfalls (along with ideas for avoiding them).


  1. Digital Marketing Audience Identification & Platform Selection
  2. How To Optimize Your Digital Campaigns For Each Stage in the Customer Journey
  3. 5 Proven Strategies for Online Lead Generation & Nurturing
  4. Tactics & Tips For Tracking Leads Through The Funnel
  5. How To Bring all of this together & create a successful digital marketing campaigns that drive qualified leads

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