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Behavioral Economics + Marketing = Magic

We all want to believe that we are rational agents who make logical decisions based on the environment and evidence, but behavioral economics suggests our reality is something completely different.

In this presentation, we’ll explore some of our inherent irrationalities and cognitive biases, as well as proven strategies that marketers and brands use to leverage them.


  1. 10 of the most common cognitive biases and irrationalities
  2. Applications of choice architecture & decision theory
  3. The 5 Behavioral Economics principles that can transform marketing
  4. 7 Tests & Experiments marketers can run tomorrow

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