CALA Fall Symposium
Marketing & Sales Track Presentation


EventCALA Fall Symposium
CategoryVirtual Presentation
Year2020
Digital Strategies To Drive Leads & Boost Revenue

Sam’s session reviewed current digital marketing platforms and technologies designed to drive qualified leads, nurture prospects, and ultimately boost bottom-line profitability for Providers. As part of the session, Sam will discuss the digital marketing landscape, how to avoid common mistakes, and equip attendees with 5 proven, actionable strategies to reach prospective residents and their adult children at critical “moments that matter” as they navigate the research, discovery, and buying phases of their journey.

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Sam’s presentation was incredibly received by our attendees — everything was meticulously detailed, the information was top-notch, and he did a phenomenal job engaging our attendees throughout the session.

Scott C., CALA Organizing Committee