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Friends of Search
From Chaos to Control: Building Smarter PPC Account Structures in 2025:
This session explores essential PPC structures, intent-driven targeting, and strategies to prevent overspending, ensuring efficiency, adaptability, and performance in 2025’s evolving automated landscape.
SMX MUNICH
Advanced PMax Structures:
This session goes beyond the basics of Performance Max, exploring how to integrate it into a larger account structure without overpowering other campaigns, while leveraging strategies to make it an asset that enhances overall performance.
SMX PARIS
Leveraging the Power of AI in Digital Marketing:
This session explores how AI transforms audience research, campaign management, and optimization, leveraging tools like Code Interpreter to enhance insights, automation, and cross-channel performance for better results with less effort.
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