Economics

Posted by | December 15, 2020
Measuring The Impact of Corporate Social Responsibility

The prevalence and scope of corporate social responsibility (CSR) initiatives has exploded over the past decade. Despite this massive growth, roughly half of companies say they are not adequately measuring the impact...

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Posted by | December 2, 2020
Net Present Profit Per Click:

In Search for One Metric to Rule Them All One of the biggest challenges faced by all performance marketing stakeholders -- agencies, marketers, brands, investors and executives – is consistently...

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Posted by | October 22, 2020
The Myths of Digital Advertising Bubbles

Author's Note: This piece is my original work and was first published on Search Engine Journal. The more things change, the more they stay the same. For decades, marketers have...

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