Economic Analysis

Posted by | December 2, 2020
Net Present Profit Per Click:

In Search for One Metric to Rule Them All One of the biggest challenges faced by all performance marketing stakeholders -- agencies, marketers, brands, investors and executives – is consistently...

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Posted by | October 28, 2020
The ROI of “Big Events”

What screams "marketing campaign" more than a BIG EVENT? As today’s world becomes increasingly digital – today’s consumer can do everything from job hunting to food shopping to home buying...

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