Digital Advertising

Posted by | December 2, 2020
Net Present Profit Per Click:

In Search for One Metric to Rule Them All One of the biggest challenges faced by all performance marketing stakeholders -- agencies, marketers, brands, investors and executives – is consistently...

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Posted by | October 30, 2020
Is Your PPC Campaign Profitable?

The majority of businesses today are doing some form of online advertising - whether that be small boosts on Facebook or Instagram, search ads via Google Ads, product ads on...

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Posted by | October 27, 2020
Business Models, Better Mousetraps & New Regulations

Do you ever review your credit card (or debit card, or whatever) and see a charge for a product or service you either (a) hardly (if ever) use or (b)...

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Posted by | October 22, 2020
The Myths of Digital Advertising Bubbles

Author's Note: This piece is my original work and was first published on Search Engine Journal. The more things change, the more they stay the same. For decades, marketers have...

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Posted by | July 24, 2020
The Conversion Isn’t Everything

In today’s marketing world, it seems that everyone – from marketers to sales teams to executives – is obsessed with conversions. Those wonderful moments when a visitor completes a desired...

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