Sam Tomlinson

Posted by | December 15, 2020
Measuring The Impact of Corporate Social Responsibility

The prevalence and scope of corporate social responsibility (CSR) initiatives has exploded over the past decade. Despite this massive growth, roughly half of companies say they are not adequately measuring the impact...

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Posted by | December 2, 2020
Net Present Profit Per Click:

In Search for One Metric to Rule Them All One of the biggest challenges faced by all performance marketing stakeholders -- agencies, marketers, brands, investors and executives – is consistently...

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Posted by | October 30, 2020
Is Your PPC Campaign Profitable?

The majority of businesses today are doing some form of online advertising - whether that be small boosts on Facebook or Instagram, search ads via Google Ads, product ads on...

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Posted by | October 28, 2020
The ROI of “Big Events”

What screams "marketing campaign" more than a BIG EVENT? As today’s world becomes increasingly digital – today’s consumer can do everything from job hunting to food shopping to home buying...

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Posted by | October 27, 2020
Business Models, Better Mousetraps & New Regulations

Do you ever review your credit card (or debit card, or whatever) and see a charge for a product or service you either (a) hardly (if ever) use or (b)...

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Posted by | October 22, 2020
The Myths of Digital Advertising Bubbles

Author's Note: This piece is my original work and was first published on Search Engine Journal. The more things change, the more they stay the same. For decades, marketers have...

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Posted by | September 24, 2020
The ROI of Lead Scoring Programs

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. However,...

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Posted by | July 24, 2020
The Conversion Isn’t Everything

In today’s marketing world, it seems that everyone – from marketers to sales teams to executives – is obsessed with conversions. Those wonderful moments when a visitor completes a desired...

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