A Game-Changing Strategist, Thought Leader & Digital Pioneer
With a background spanning business, data and finance, Sam is a radically different kind of marketer – one with a singular focus on making businesses better. This background, combined with a unique combination of analytics skills, performance marketing expertise and deep understanding of brand, allow him to challenge the status quo, see hidden opportunities, develop novel strategies and build scalable systems to capitalize on those opportunities.
In his role as VP of Strategy & Analytics, Sam leads Warschawski’s award-winning Digital & Analytics teams in the development, execution and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.
Since joining Warschawski, Sam has led successful marketing communications initiatives for many of the agency’s global, national and regional clients, including Dole Packaged Foods, Biologics Consulting, Hogan Lovells, Chesapeake Utilities Corporation (NYSE: CPK), KeyW (NASDAQ: KEYW), Janet, Janet & Suggs, Kabateck LLP, JMT, WSP (OTCMKTS: WSP), Sagamore Ventures, Sagamore Spirit and numerous others.
A digital native, deep generalist, and passionate innovator, Sam has a unique ability to connect seemingly disparate concepts in novel ways. His brings an unparalleled understanding of the digital ecosystem and how each component within that ecosystem can work together to create an exceptional outcome. His experience with specific platforms, including Facebook, Google, Twitter, LinkedIn, Quora, Reddit, YouTube, Programmatic/DSPs, and Amazon, and knowledge of strategic and tactical methods give him the ability to craft comprehensive strategies, execute them flawlessly and optimize them relentlessly across dozens of channels. This approach has led to successful outcomes for clients with a wide variety of industries and business models, including, B2B, B2C, B2G, DTC, SaaS, lead generation, and more.
I write a newsletter each month, covering the intersection of tech, media, digital advertising & commerce. It’s a distillation of everything happening, along with some commentary and analysis — hopefully to help you make sense of it all.
What Sam Does
Areas of Expertise & Influence
Search is the gateway to the digital ecosystem – and understanding how to make it work for your organization is one of the most daunting challenges organizations face. Sam is a recognized expert in all aspects of search, from SEO and SEM to shopping.
Lost in all of the talk about omnichannel marketing + changing consumers is a business reality: at its core, marketing is an investment, not a vanity contest. That belief is at the core of performance marketing.
There is no longer a difference between “eCommerce” and “Commerce” — it’s all just commerce. Having worked with some of the world’s largest brands and most disruptive startups, Sam is recognized as a leading authority on the digital economy.