December 2020

Posted by | December 15, 2020
Measuring The Impact of Corporate Social Responsibility

The prevalence and scope of corporate social responsibility (CSR) initiatives has exploded over the past decade. Despite this massive growth, roughly half of companies say they are not adequately measuring the impact...

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Posted by | December 2, 2020
Net Present Profit Per Click:

In Search for One Metric to Rule Them All One of the biggest challenges faced by all performance marketing stakeholders -- agencies, marketers, brands, investors and executives – is consistently...

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