About Sam
As one of the world’s leading authorities on the intersection of performance marketing, digital advertising, analytics and technology, Sam is a highly sought-after keynote and session speaker. His award-winning presentations are inspired by his work for clients around the globe as EVP of Warschawski – and are designed to challenge attendee’s preconceived notions and inspire fresh, innovative approaches. If you’re looking for a speaker to simply recite best practices and procedures, Sam is not the speaker for you — but if you’re looking for a speaker who will challenge the way your audience approaches a problem, offer cutting edge solutions and leave your attendees thinking about what’s possible.
Sam is available to speak at in-person or virtual events on a variety of topics, including:
- Digital Advertising + Digital Strategy
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Advertising (Facebook, TikTok, Instagram, LinkedIn)
- Digital Analytics + Marketing Measurement
- Omni Channel Marketing
- Trends Shaping the Digital Ecosystem
If you’re interested in having Sam speak at your virtual event, conference or corporate retreat, please get in touch by clicking below.
About Sam
Sam's Areas of Expertise
Digital Strategy
The divide between the digital and the physical has collapsed, and brands are forced to adapt to this new reality. Sam’s innovative approaches to digital business models, customer experience, personalization & data-informed decision making have allowed dozens of organizations to thrive in today’s digital-first reality.
Analytics
As a subject matter expert in statistics, econometrics and web analytics, Sam is one of the leading authorities on how data can be leveraged to improve bottom-line outcomes and performance.
Performance Marketing
Throughout his career, Sam has been a champion of the idea that marketing must be a profitability drive for a business – not a cost center. That belief, coupled with his approach to marketing as a scientific art, has allowed him to help hundreds of organizations across verticals and continents realize unprecedented, bottom-line results through his innovative approaches.
SEO & SEM
Whether you’re B2B or B2C or B2G (or a hybrid), Google is your new homepage. As a recognized authority on SEO, SEM + Shopping, Sam has pioneered an integrated, cross-disciplinary approach that reflects how customers actually use search engines.
Social Advertising
Sam is a recognized social media expert, specializing in full-lifecycle performance social advertising across all major platforms, including: Facebook, Instagram, Twitter, LinkedIn, Snapchat & YouTube. He has spoken at dozens of national & international conferences on his approach to performance social for DTC, eCommerce & Lead Generation.
eComm + DTC
There are dozens of eComm approaches, platforms, tactics and cost structures – making it difficult to know what works, how to execute, and how to determine profitability (not just ROAS). Sam has been working in eCommerce for nearly 7 years — and understands how to scale brands from $1 to $10M and beyond.
Courses
Sam is an active member of the faculty at several of the world’s leading Colleges & Universities, where he teaches classes on a variety of topics related to his areas of expertise.
During his career, Sam has won dozens of awards for his work, both individually and on behalf of clients.
Sam writes a weekly newsletter covering topics of interest at the intersection of tech, media, digital advertising & commerce. It’s a thoughtfully curated distillation of what’s happening, how it’s relevant and why it matters – along with smart, witty commentary and analysis to help make sense of it all.
Select Speaking & Advisory Engagements
CALA Fall Symposium
2019 Virtual Presentation
AMEC Global Summit
2019 - Prague
PRSA International Conference
San Diego - 2019
Digital Marketing Strategy
JHU Carey Business School
Search Engine Optimization Course
Cabrini University
Future of Communications Measurement
2018 - Vermont
Insight Marketing Conference
Digital Marketing Classes
New York University
CALA Summer Symposium
2020 - Virtual
SMASH Conference
2018 - Las Vegas
SMASH Conference
2019 - Las Vegas
Betamore Workshops
2019 - Baltimore MD
LexisNexis Corporate Workshop
2019 - Virtual
Hero Conf
2018 - Austin TX
SMX West
2020 - San Jose, CA
PRSA International Conference
2018 - Austin TX
AskArbit
2019 - Exit
Eberly Poultry
Advisory Role
Betamore Courses
2019 - Baltimore MD
The Insights & Actions Blog
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